RESTAURANTS BET MORE SUITS WILL PAY TO PLAY
Whether it's by spicing up a corporate event with games and entertainment or fine-tuning a traditional steakhouse meal, restaurants of all categories are going out of their way to cater to the demanding corporate client. "As companies continue to look at different ways to keep clients or differentiate themselves from the competition, client hospitality is going to increase," said Chuck Corcoran, vice president of marketing for Louisville, Ky.-based Jillian's, a 20-unit arcade eatery owned by JBC Entertainment Corp.
BYE-BYE, BILLBOARDS; HELLO … TABLETOPS?
The idea is so simple it's genius. Selling advertising on restaurant tabletops ensures a captive audience for at least the length of a meal. And that audience refreshes itself with every table turn. What more could an advertiser ask? (SunHerald.com)
N.D. RESTAURANT CREATES, AIRS LOCAL ADS FOR BUSINESS ON THE SIDE
North Dakota restaurateur Jeff Tellman and his brother-in-law sat down to brainstorm ideas on how to capitalize on a hockey championship tournament. Instead, they came away with a plan to sell local businesses on advertising in Tellman's Red Pepper restaurant via "Red Pepper TV." And today, their plan is going strong. (GrandForksHerald.com)
MAX & ERMA'S PLANS CHANGES TO CARVE OUT UNIQUE IDENTITY
Rob Lindeman, president of Columbus, Ohio-based Max & Erma's Restaurants Inc., wants his chain to be thought of as a chain that "is" something, rather than a chain that is "like" something else. And in keeping with that goal, a number of changes are on the way, including menu updates and unit redesigns. (Business First of Columbus/bizjournals.com – free registration required)
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.