Hot on the tail of pop-up retail, comes pop-up entertainment. California-based MobMov is a drive-in movie system built into a car, that pops up at different locations every week.
MobMov, which is short for mobile movie, was founded last year by Bryan Kennedy, a 25 year old web developer who wanted to create a guerilla drive-in for his friends. Before long, friends of friends joined in, and MobMov went public, with movie showings announced through mailing lists.
Thursday, April 27, 2006
This is just plain cool!
