Many small businesses are looking to word of mouth as a way of generating more sales. Steve Neid of Pizza Free could be a poster child for WOM success.
When entrepreneur Steve Neid created a fat-free pizza, he didn't find success until people started talking about it on web sites like WeightWatchers.com and Hungry-girl.com. That's when the orders started pouring in. Consumers recommending the special pizza to other consumers ended up generating more sales than a formal ad campaign in magazines. The lesson here is that word of mouth always starts with having a product or service worth talking about.
Learn more: http://www.pizzafree.comhttp://www.ohio.com/mld/ohio/living/food/14295503.htm
Source: http://www.womma.org/pages/2006/05/fatfree_pizza_d.htm
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.