According to a April 2005 GfK NOP study. Ranked from the most to the least, people were most likely to pass along a recommendation to:
1. Friends (88%)
2. Family member (87%)
3. People who share the same interests (66%)
4. Colleagues (61%)
5. Neighbors (42%)
6. Community group members (42%)
7. Other consumers (35%)
8. Fellow parents at kids' activities (27%)
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