In the world of public relations, press releases travel far and wide, visiting media outlets everywhere, and presenting information about your services. Media people decide whether or not to cover your business based largely on those hard-working press releases. So, there's a lot riding on them. Therefore, it pays to take a little extra time to make sure they're outfitted correctly for the job.
Source: http://feeds.raintoday.com/raintoday/IUyr?m=31