Quick and Dirty Marketing Checklist That Will Make You Money
• Are you running a headline in all of your marketing?
• Is it targeted specifically at your target customers?
• Is your biggest benefit in the headline (or sub and pre-heads)? If not a big benefit, is it controversial, or has the potential to SNAP them out of a trance?
• Do you talk about their needs and wants – and forget your own company's accomplishments?
• Are you specific in your claims? None of the “best in the world” type of claims – no one believes them anyhow.
• Does your marketing material answer the question – “would this help our field sales people close the deal, or pre-qualify the prospects?
• Does every piece of your marketing containing some form of measurement device?
• Does your marketing and advertising materials explain what it is you want them to do?
• Does it ask them to take action by phone, mail, email, web form, or fax?
• Does it answer all the questions your typical prospects ask your sales people?
• Can you specifically tell me who your ideal client is (age, sex, income, demographics)?
• Is the most common word in all your marketing “You”?If not – get rid of all the “I”, “We”, “Us” etc – they do not care about you! All they care about is what you can do for them.
• Do you have testimonials in everything that your prospects and customers see?
• Do you follow up with your prospects and clients at least once a month? Remember that there are totally different messages you want to send to your prospects and to your existing clients.
• Do you apply any form of psychology in your marketing? Making sure you address the most common psychological reasons that people buy (sex, money, greed, health, envy etc.)
• Does your marketing tell a story?
Source: http://advertising.ducttapemarketing.com/2006/06/quick_and_dirty.html
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.