I wrote earlier about how you can easily create a DIY Guest Feedback program. What have you done since? Here's what your competition is doing!
Bennigan's Puts New Menu Items To The Vote
Press Release
Bennigan's Grill & Tavern rolls out a new menu in restaurants nationwide today, and more than 400,000 customers had the final say in some tasty favorites that made the cut."In the last year, we have completely overhauled our menu, and our customers were at the heart of every decision when deciding what to add and what to delete," said Clay Dover, vice president of marketing for Bennigan's. In a first-ever marketing campaign, Bennigan's put its entire "Cheeseburger Rebellion" promotional menu items to an online vote. More than 400,000 customers punched the cyber-ballot in support of their favorites. The winners added to the new core menu include the Cheeseburger Egg Rolls appetizer, the Peppercorn Bleu Cheeseburger Pita and the BBQ Bacon Cheeseburger Pita.
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About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.