While men make more daily contacts than women, women are more likely to engage in WOM activities, according to a new study from Lucid Marketing entitled "U.S. Adults: Word of Mouth Communications".
The key findings include:
* Men contact more people per day than women (41 versus 34).
* Women were more likely to share a positive experience with a business (91% versus 83%), or a product (95% versus 89%).
* Women tend to prefer verbal communications (37% versus 33%), whereas men tend to prefer email (37% versus 33%).
* Women are more likely to visit a message board or chat room daily (16% versus 13%).
Source: Lucid Marketing, "U.S. Adults: Word of Mouth Communications"
Get the reportFrom WOMMA's WOMMA's Word of Mouth Resaerch Blog
Source: http://www.womma.org/research/studies/women_make_reco.htm
