Monday, July 17, 2006

The Electric Fan: Get Plugged In with Sampling at Sporting Events

Sports fans are some of the most passionate and intensely loyal people on the planet, more so, I think, than the ordinary consumer and definitely a demographic worth targeting.

Source: http://feeds.feedburner.com/~r/ChiefMarketerNews/~3/http%3A%2F%2Fchiefmarketer.com%2Fpresence%2Fsporting-events-sampling_07162006