Simple logo designs are king. Simple logos are more memorable, they are easier to reproduce, and they more often stand the test of time.
I work with clients every day who want to add a little something extra to a clean, crisp logo design. One sports company I worked with, for example, wanted to add a basketball, a soccer ball, a baseball bat, and many other sports related images to their logo. The end result was a cluttery mess that no one could make sense of or remember. Contrast that with Nikes logo: a simple swoosh. No golf clubs, sneakers, skateboards, or footballs are needed, and you still think sports when you see the swoosh.
Another great example of a clean logo is Hello Design. The logo is no more than the word hello written in lower case with a semi-circle line underneath that looks like a smile. Its memorable, clean and fresh.
Mobil Oil uses no icon at all, just the word Mobil in a clean font. The O is red and the other letters are blue. Its a logo youll always remember, even when youre speeding down the highway at 80 mph.
USA Network also recently updated their logo. The new design cleverly uses negative space between the U and A to form an S shape. Its an interesting logo to look at, and again, it will be easy to recall.
Simple, clean logos will stand out and stand the test of time. Make that a priority in your design.
Source: http://feeds.feedburner.com/designmatters.?m=20
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.