The common image of a successful business or entrepreneurial venture is characterized by rugged individualism: a highly independent visionary goes it alone, equipped with wits and god-given business savvy, and makes a fortune through bravery, guts and gumption.
The truth is that most successful businesses succeed with the help of others. Today, more and more businesses are strategically reaching out to customers, vendors--even their competitors--to forge mutually beneficial strategic alliances that reward everyone involved.Partnering makes great business sense. As a recent issue of the Economist stated, alliances now account for 18% of the revenues of America's biggest companies. This is because strategic partnerships help businesses get better results in a variety of ways than they could on their own.
Reasons to partner with others to advance your business become apparent once you understand the benefits.
Increased market share & access to new markets
Access to new/different technology
Shared marketing and operations expenses
Improved customer service
Cost savings
Increased reach and market clout
Partnering can help you advance many business objectives. The trick is seeing how others within your circle of interest can be leveraged to pursue shared areas of mutual concern for mutual benefit.
Source: http://personal.ducttapemarketing.com/2006/07/why_businesses_.html
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.