Word of Mouth Marketing Statistics

76% of consumers don't believe you. Well, not you specifically, but they don't believe the information in your advertisements. 68% of consumers do trust product advice from their peers. Looking for more great Word of Mouth stats? Take a look at this presentation from the Word of Mouth Marketing Association's Basic Trainig conference.

Source: http://buzz.ducttapemarketing.com/2006/07/word_of_mouth_m.html