More Promotions That Work!

Hair of the Dog Days Helix Lounge (www.hotelhelix.com) has made a good name for itself and has drawn a good crowd and is raising money for the Washington Humane Society as part of the D.C. area bar's Dog Days of Summer Happy Hour, where some 25 dogs and their owners were treated to more than a walk in the park. Every Wednesday through September, Helix Lounge is hosting the promotion, with a dollar from each of three specialty drinks — including the Pet Peeve Martini and Tail Ale — going to the Humane Society. Lounge Manager Maren Grossman developed the idea and through cooperation with local pet supply companies, canines are treated to an array of complimentary doggie treats, beds and bowlfuls of spring water. Find out more details about how Helix made the promotion successful in the September issue of Nightclub & Bar magazine. Scary Story Open-Mic Night It's not too early to start planning for Halloween. For this promotion, turn off all the lights for readings and have your DJ spin creepy sounds. Have an employee run through the bar unexpectedly with a fake chainsaw. To get started, visit http://www.cduniverse.com.