Here's a WOM tip perfect for small businesses: find a partner who will promote your service for you. Inc. magazine recently wrote about a photographer who needed new clients. Instead of running an expensive ad, he and a dentist partnered to create a WOM referral program. It was simple: the dentist promoted the photographer's service to cosmetic surgery patients by offering them a chance to have their portraits taken for free. Not only did the photographer save money by having someone else promote his service, but he soon found himself with a steady stream of referred customers who came for the free portrait but were often interested in buying more.
Learn more:http://www.inc.com/articles/2006/04/solomarketing.html
This feed includes "The Womnibus: Everything About Word of Mouth" and "News about the Word of Mouth Marketing Association." You can get these feeds independently here.
