One Vote, Many Drinks
One way to increase visibility and attract new customers is to host a fundraiser for a political candidate.Chicago's Rockit Bar & Grill invited young people to get involved in politics by hosting Democratic State Treasurer hopeful Alexi Giannoulias' birthday party. A $250 VIP reception kicked off the event, followed by a $50 birthday bash.Illinois state congressmen, city council members and other local politicos helped chair the event; Effen Vodka and Bud Light served as beverage sponsors. Rockit co-owner Billy Dec, who went to high school with the birthday boy, said "he knows that we have access and influence over a large demographic of primarily young professionals in their 20's and 30's in the Chicagoland area."Though the bar can't hold more than 300 people at a time, nearly 500 patrons stopped in throughout the night to show their support.
Check out Rockit Bar & Grill online at rockitbarandgrill.com.
Mint Julep Party
You may not be inLexington, Ky., but you can capitalize on the aura of the Kentucky Derby, which takes place on May 6, by serving and promoting that drink most associated withKentucky and enjoying the race. Tune in for the race and hoist your glasses!
Traffic Light PromoTell your market in an ad: Wear green if you're single, yellow if you mingle, and red means "stop, I am spoken for." Encourage your staff to dress up in the color of their relationship status and push the Midwest Stop Light shot at the bar. It is 1 ounce DeKuyper Hot Damn cinnamon schnapps, 1 ounce Jose Cuervo Especial gold tequila and 1 ounce DeKuyper Sour Apple Pucker schnapps.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.