It is not undercapitalization. It is "sameness"!
Buildings built the same. Menus taste the same. Employees act the same. Managers manage the same. Restaurant is marketed the same. Same programs. Same coupons. Same ads. Same processes. Same procedures. Same interior decor. Same! Same! Same!
What's the USP in being a commodity?!!
Want to answer a truly unique question from a truly different perspective? What is unique about your restrooms?
Also, how much "white space" (an area which lacks any effort to deliver your story! ie...blank walls, the usual "enjoy" and "how is everything here" comments, no effort inside your menu copy, etc...) is there on your walls? Dining room, kitchen and bathrooms? Menu? Conversations you and your staff have with guests? Markting pieces? etc...
86 the sameness! Add uniqueness before you endure the same fate too.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.