I write about every aspect of successfully marketing your restaurant (as well as you!) every day. I also feel it is important to facilitate the conversation with different perspectives and opinions as I find them. This post is of that kind. Here Jason Stone talks about the same idea I have ben trying to get across since I began this trek over 24 years ago. Take a read...
“No matter what you do, your customers are assigning a ‘brand evaluation’ to you, so make sure it’s the image you want associated with your bar,” says Jason Stone in the upcoming June issue of Nightclub & Bar. Stone is the senior manager of client services for MarkeTeam Inc., a Mission Viejo, Calif.- based sales, promotion and marketing agency specializing in the hospitality, beverage and leisure industries.
Branding includes, but is not limited to your name, logo, architectural style, waitstaff, uniforms, every item on your menu, the décor, colors, the music you play, the lighting and even your individual personality as the manager. Branding is not just for chains; it’s just as important for the one-unit proprietor. In fact, you’re branding whether you’re trying to or not. It’s just a matter of whether you’re doing a good job branding or a bad job branding.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.