Drink Drawing Promotion Our good friend Patrick Henry of Patrick Henry Creative Promotions in Houston suggests this one to hold happy-hour crowds.
Have everyone in the crowd take out a dollar bill and write his name on it in very small letters in the upper left corner. Collect the dollars in a large hurricane glass or snifter, then display the glass in a highly visible and secure location in your club. If your happy hour is over at 8 p.m., announce that you’ll draw for a winner at 8:45 p.m.
The person’s name on the bill drawn will win the entire amount in the glass. Your cost: Zero!
Visit Patrick at phcp.com.Treasure in the Trailer Would-be Jethros lined up recently at the five Sharkeez clubs in California in their overalls and wife-beaters to mingle and drink cheap beer at the Trailer Trash Bash promotion. “We had 24-ounce cans of Pabst Blue Ribbon and 40-ounce Coors,” says Director of Marketing Lindsey Richardson. “It sold out in the first hour.”
For details on how it worked and how Sharkeez packed the house with its targeted 20-something demographic, check out the June issue of Nightclub & Bar magazine.
Visit Sharkeez online at sharkeez.net.
Redo The Drink Menu Have your bartenders mix three new cocktails. Post the ingredients on the back bar and run specials on these three all night. Have your cocktail waitresses walk around with smaller samples for guests to try, while collecting suggestions for the names of the new cocktails. At the end of the night, take a vote on which one should be added permanently to the existing drink list. You know at the very least, the person whose suggestion was chosen is sure to become a repeat customer.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.