An idea for an air guitar competition began as a joke and suddenly turned into serious profits at Bobby Q’s in Phoenix, Ariz. The promotion got started as a means to keep people in the club during the intermissions of one of the more popular bands, Metalhead.
“Metalhead plays for 15 minutes and then breaks for 30 minutes and then goes back on,” says former Director of Marketing Stephanie Rothery. In a flash of inspiration, she decided to look into hosting air guitar contests by pulling the patrons up on stage to see who had the most theatrical presence, thinking that such a contest would fit perfectly with the band’s insane rock tributes to the 1980s.
Intermissions are now wilder than the live band on stage and with 200 people on average through the door, no one is complaining — or planning on standing still.
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.