Bikini Competitions Can Bring Hot Summer SalesThe summer heat is here, presenting the perfect opportunity to capitalize on bikini competitions, if they fit your concept. Planning is crucial, and there are two basic ways to utilize the competitions, depending on the workload you are willing to take, says Jennifer Cox (info@realityrox.com) of promotional firm Reality Rox (www.realityrox.com).
“Hosting a weekly contest requires planning and promotion on a pretty high level,” Cox says.
Hosting one, much bigger event, is another option. Jenna Morasca, winner of CBS’s “Survivor: The Amazon” created Jenna Morasca’s Model Challenge USA (www.modelchallengeusa.com) and says MCUSA events attract men who want to see the beautiful women and also a high caliber of women who have a genuine opportunity to get visibility and further their modeling careers — a fact that when advertised and promoted correctly brings the crowds.
“All of our national finalists last year walked away with a great prize package, not just our winner,” Morasca says. “Each girl got their own Web site and online portfolio. Our winner Alisha was almost chosen for NBC’s hit show ‘Fear Factor.’ She has worked in many shows, including trade shows in Las Vegas, has appeared on Maxim magazine’s Web site and much more. Plus, three of our finalists were offered a photo shoot for Playboy and a trip to the Playboy Tower in the Palms hotel in Las Vegas.”
About Me
- Jeffrey Summers
- I am the expert you call when you need to learn how to increase top line sales, lower your operating costs, increase your profit margin, hire and train better managers and staff, evolve your operation into more and better ways of doing business, buy or sell a restaurant, improve your service, engineer (or re-engineer!) your menu, market your business better and less expensively, keep yourself from going nuts because you have no life anymore, open more and better restaurants, don't want to have to give up your first born child to pay a consultant and have more fun! My mission is to enhance the quality of life for my clients by providing the best products and services to help them achieve their personal and professional goals. I take great pride in my clients, my company, my commitment to service and the products I sell. I am a recognized expert in the hospitality industry with over 24 years of success at planning and executing strategies for delivering dramatic results, a former "GM of the Year" for 2 major, full-service, franchises, an Award winning Multi-Unit Executive with 2 of the largest restaurant chains in the U.S., published author, husband and father of two.